章节 |
教学要求 |
重点 |
难点 |
Chapter 1 Introduction to Intercultural Communication |
建议学时:6
- Be able to defining intercultural communication;
- Understand the importance of intercultural communication;
- Know the reasons for the rapid increase of intercultural communication;
- Briefly describe the developmental study of intercultural communication;
- Be aware of the complexity involved with learning intercultural communication.
|
- Definition of Intercultural Communication
- The Rapid Increase of Intercultural Communication
- The Development of Intercultural Communication Study both home and aboard
- The Complexity in Learning Intercultural Communication
|
- The multidisciplinary nature of intercultural communication study
- Potential problems in learning intercultural communication
|
Chapter 2 Basic Communication Theories |
建议学时:5
- Be able to define the term of communication;
- Understand the needs and functions of communication;
- Explain the process and models of communication;
- Describe the characteristics of communication.
|
- Definition of Communication
- Needs and Functions of Communication
- The Classification of Communication
- The Process of Communication
- Characteristics of Communication
|
- Maslow’s Hierarchy of Needs
- Components of Communication
- Models of Communication
- The Challenge of Effective Communication in Interpersonal Encounters
|
Chapter 3 The Nature of Culture |
建议学时:4
- Be able to define the term of culture.
- Identify the ingredients and functions of culture.
- Describe the characteristics of culture.
- Be aware of cultural differences.
|
- Definitions of Culture
- Basic Functions and Source of Culture
- Ingredients of Culture
- Characteristics of Culture
- Ways of Examining Cultural Differences
|
- Normal Distribution of People’s Characteristics
- Minimum-maximum Social Differences
|
Chapter 4 Cultural Values |
建议学时:4
- Be able to define the term of values.
- Understand that values form the core of culture.
- Be aware of the basic values of our own and of other cultures.
- Appreciate how cultural differences in work related values shape behavior.
- Distinguish high- and low -context communication..
|
- Concept of Values (Definition of Value ,Types of Values)
- Priorities of Cultural Values
- Study of Cultural Patterns
- Kluckholn and Strodtbeck's Value Orientations
- Hofstede-Bond Value Dimensions
- Hall’s High- and Low-context Orientation
|
- Individualism vs. Collectivism
- Power distance
- Uncertainty avoidance
- Masculinity vs. femininity
- Long-term versus short-term orientation
- High- and Low-context Culture
|
Chapter 5 Cultural Differences in Verbal Communication |
建议学时:4
- Be able to see how language and culture are closely linked.
- Understand cultural influences on meanings of words and analyze denotational and connotational differences between English and Chinese words and idioms.
- Understand cultural influences on discourse patterns and distinguish linear and nonlinear language, deductive and inductive patterns, etc.
- Learn to make cross-cultural comparisons of different pragmatic rules used in various speech acts.
|
- The Relation Between Language and Culture
- Culture’s impact on language at lexical level
- Culture’s impact on language at discourse level
- Culture’s impact on language at pragmatic level
|
- Language as a reflection of the environment
- Language as reflection of values
- the Sapir-Whorf hypothesis/ Language determinism
- denotational and connotational meaning of words
- inear and nonlinear language
- deductive and inductive patterns
- pragmatic rules used in various speech acts
|
Chapter 6 Nonverbal Communication |
建议学时:4
- Be able to understand what nonverbal communication is and what function it serves.
- Specify the similarities and differences between verbal and nonverbal communication.
- Describe cultural rules governing body language, which includes posture, gesture, eye contact, facial expressions, body touch and smell.
- Understand how paralanguage affect successful messages in intercultural encounters.
- Appreciate how attitudes toward time, and use of space convey nonverbal messages in intercultural encounters.
|
- Definition of non-verbal communication
- Functions of non-verbal communication
- Classification of non-verbal communication
- Characteristics of non-verbal communication
- Complexity of nonverbal communication
- Cultural impact on nonverbal communication
|
- Body movement
- Eye contact
- Body touch
- Paralanguage
- Spatial language
- Temporal language
|
Chapter 7 Cultural Differences in Etiquette and Protocol |
建议学时:5
- Be able to understand the importance of appropriate etiquette and protocol in intercultural communication.
- Identify cultural differences in naming systems, card exchange and other initiating contacts.
- Understand how cultural differences in social entertainment may affect intercultural communication in terms of dining and drinking practices, seating arrangement, cocktail parties as well as tipping.
- Understand how gift-giving practices vary from culture to culture.
|
- Definition of Etiquette and Protocol
- The Importance of Appropriate Etiquette and Protocol
- The Cultural Differences in Etiquette and Protocol
- Challenge of Appropriate Etiquette and Protocol
|
- Cultural differences in naming systems, card exchange and other initiating contacts.
- Cultural differences in social entertainment in terms of dining and drinking practices, seating arrangement, cocktail parties as well as tipping.
- Cultural differences in gift-giving etiquette.
- Cultural differences in business scheduling.
|
Chapter 8 Cultural Differences in Business Negotiation |
建议学时:4
- Be able to defining intercultural communication;
- Discuss ways in which cultural differences can impact international negotiations.
- Understand negotiation strategies and guidelines in intercultural negotiation
|
- Definition of intercultural negotiation
- Intercultural Negotiation Variables
- Intercultural Negotiation Guidelines / Becoming effective negotiators
|
- Basic Concept of the Negotiation Process
- Most Significant Type of Issue
- Selection of Negotiators
- Individuals’ Aspirations
- Decision-Making in Groups
- Orientation toward Time
- Risk-Taking Propensity
- Bases of Trust
- Concern with Protocol
- Communication Complexity
- Nature of Persuasion
- Form of Agreement
|
Chapter 9 Cultural Adaptation and Communication Competence |
建议学时:4
- Be able to describe anxiety upon entering a new culture and reverse culture shock.
- Learn to adjust in a new culture more effectively and develop skills for cultural reentry.
- Explore the potential improvements that can be made to the intercultural competencies of the future.
- define components of intercultural communication competency and develop a model.
|
- Definition of Intercultural Communication
- The Rapid Increase of Intercultural Communication
- The Development of Intercultural Communication Study both home and aboard
- The Complexity in Learning Intercultural Communication
|
- The multidisciplinary nature of intercultural communication study
- Potential problems in learning intercultural communication
|
1. 认真学习指定教材,结合课件的教学内容,全面复习,从总体上掌握这门跨学科课程的特点;
2. 理解各讲中的主要教学内容,即每讲开始前的Learning Objectives,不要死记硬背,重理解、勤思考、细观察,从跨文化交际的角度对文化差异进行分析、归纳、总结;
3. 要力图将跨文化交际理论与交往实践相结合,将西方文化交际的理论与实践与中国的本土文化相结合,通过大量真实生动的交际的成败案例的学习,提高分析问题和解决问题的能力;
4. 参考指定教材各章后的练习,是非题和多项选择题可帮助复习检验对所学内容熟悉的掌握程度,熟悉客观题型,问答题和案例有助于进一步理解。
5. 参加课后的学习活动,并有意识地进行拓展阅读。
6. 通过学习资源中提供的大量阅读材料、案例分析、学习活动,激发兴趣,扩展知识面,加深理解。