一、教学要求及重难点

章节 教学要求 重点 难点
Chapter 1 Introduction to Intercultural Communication

建议学时:6

  • Be able to defining intercultural communication;
  • Understand the importance of intercultural communication;
  • Know the reasons for the rapid increase of intercultural communication;
  • Briefly describe the developmental study of intercultural communication;
  • Be aware of the complexity involved with learning intercultural communication.

 

  • Definition of Intercultural Communication
  • The Rapid Increase of Intercultural Communication
  • The Development of Intercultural Communication Study both home and aboard
  • The Complexity in Learning Intercultural Communication

 

  • The multidisciplinary nature of intercultural communication study
  • Potential problems in learning intercultural communication
Chapter 2 Basic Communication Theories

建议学时:5

  • Be able to define the term of communication;
  • Understand the needs and functions of communication;
  • Explain the process and models of communication;
  • Describe the characteristics of communication.

 

  • Definition of Communication
  • Needs and Functions of Communication
  • The Classification of Communication
  • The Process of Communication
  • Characteristics of Communication

 

  • Maslow’s Hierarchy of Needs
  • Components of Communication
  • Models of Communication
  • The Challenge of Effective Communication in Interpersonal Encounters
Chapter 3 The Nature of Culture

建议学时:4

  • Be able to define the term of culture.
  • Identify the ingredients and functions of culture.
  • Describe the characteristics of culture.
  • Be aware of cultural differences.

 

  • Definitions of Culture
  • Basic Functions and Source of Culture
  • Ingredients of Culture
  • Characteristics of Culture
  • Ways of Examining Cultural Differences

 

  • Normal Distribution of People’s Characteristics
  • Minimum-maximum Social Differences
Chapter 4 Cultural Values

建议学时:4

  • Be able to define the term of values.
  • Understand that values form the core of culture.
  • Be aware of the basic values of our own and of other cultures.
  • Appreciate how cultural differences in work related values shape behavior.
  • Distinguish high- and low -context communication..

 

  • Concept of Values (Definition of Value ,Types of Values)
  • Priorities of Cultural Values
  • Study of Cultural Patterns
  • Kluckholn and Strodtbeck's Value Orientations
  • Hofstede-Bond Value Dimensions
  • Hall’s High- and Low-context Orientation

 

  • Individualism vs. Collectivism
  • Power distance
  • Uncertainty avoidance
  • Masculinity vs. femininity
  • Long-term versus short-term orientation
  • High- and Low-context Culture
Chapter 5 Cultural Differences in Verbal Communication

建议学时:4

  • Be able to see how language and culture are closely linked.
  • Understand cultural influences on meanings of words and analyze denotational and connotational differences between English and Chinese words and idioms.
  • Understand cultural influences on discourse patterns and distinguish linear and nonlinear language, deductive and inductive patterns, etc.
  • Learn to make cross-cultural comparisons of different pragmatic rules used in various speech acts.

 

  • The Relation Between Language and Culture
  • Culture’s impact on language at lexical level
  • Culture’s impact on language at discourse level
  • Culture’s impact on language at pragmatic level

 

  • Language as a reflection of the environment
  • Language as reflection of values
  • the Sapir-Whorf hypothesis/ Language determinism
  • denotational and connotational meaning of words
  • inear and nonlinear language
  • deductive and inductive patterns
  • pragmatic rules used in various speech acts
Chapter 6 Nonverbal Communication

建议学时:4

  • Be able to understand what nonverbal communication is and what function it serves.
  • Specify the similarities and differences between verbal and nonverbal communication.
  • Describe cultural rules governing body language, which includes posture, gesture, eye contact, facial expressions, body touch and smell.
  • Understand how paralanguage affect successful messages in intercultural encounters.
  • Appreciate how attitudes toward time, and use of space convey nonverbal messages in intercultural encounters.

 

  • Definition of non-verbal communication
  • Functions of non-verbal communication
  • Classification of non-verbal communication
  • Characteristics of non-verbal communication
  • Complexity of nonverbal communication
  • Cultural impact on nonverbal communication

 

  • Body movement
  • Eye contact
  • Body touch
  • Paralanguage
  • Spatial language
  • Temporal language
Chapter 7 Cultural Differences in Etiquette and Protocol

建议学时:5

  • Be able to understand the importance of appropriate etiquette and protocol in intercultural communication.
  • Identify cultural differences in naming systems, card exchange and other initiating contacts.
  • Understand how cultural differences in social entertainment may affect intercultural communication in terms of dining and drinking practices, seating arrangement, cocktail parties as well as tipping.
  • Understand how gift-giving practices vary from culture to culture.

 

  • Definition of Etiquette and Protocol
  • The Importance of Appropriate Etiquette and Protocol
  • The Cultural Differences in Etiquette and Protocol
  • Challenge of Appropriate Etiquette and Protocol

 

  • Cultural differences in naming systems, card exchange and other initiating contacts.
  • Cultural differences in social entertainment in terms of dining and drinking practices, seating arrangement, cocktail parties as well as tipping.
  • Cultural differences in gift-giving etiquette.
  • Cultural differences in business scheduling.
Chapter 8 Cultural Differences in Business Negotiation

建议学时:4

  • Be able to defining intercultural communication;
  • Discuss ways in which cultural differences can impact international negotiations.
  • Understand negotiation strategies and guidelines in intercultural negotiation

 

  • Definition of intercultural negotiation
  • Intercultural Negotiation Variables
  • Intercultural Negotiation Guidelines / Becoming effective negotiators

 

  • Basic Concept of the Negotiation Process
  • Most Significant Type of Issue
  • Selection of Negotiators
  • Individuals’ Aspirations
  • Decision-Making in Groups
  • Orientation toward Time
  • Risk-Taking Propensity
  • Bases of Trust
  • Concern with Protocol
  • Communication Complexity
  • Nature of Persuasion
  • Form of Agreement
Chapter 9 Cultural Adaptation and Communication Competence

建议学时:4

  • Be able to describe anxiety upon entering a new culture and reverse culture shock.
  • Learn to adjust in a new culture more effectively and develop skills for cultural reentry.
  • Explore the potential improvements that can be made to the intercultural competencies of the future.
  • define components of intercultural communication competency and develop a model.

 

  • Definition of Intercultural Communication
  • The Rapid Increase of Intercultural Communication
  • The Development of Intercultural Communication Study both home and aboard
  • The Complexity in Learning Intercultural Communication

 

  • The multidisciplinary nature of intercultural communication study
  • Potential problems in learning intercultural communication

二、学习方法

1. 认真学习指定教材,结合课件的教学内容,全面复习,从总体上掌握这门跨学科课程的特点;

2. 理解各讲中的主要教学内容,即每讲开始前的Learning Objectives,不要死记硬背,重理解、勤思考、细观察,从跨文化交际的角度对文化差异进行分析、归纳、总结;

3. 要力图将跨文化交际理论与交往实践相结合,将西方文化交际的理论与实践与中国的本土文化相结合,通过大量真实生动的交际的成败案例的学习,提高分析问题和解决问题的能力;

4. 参考指定教材各章后的练习,是非题和多项选择题可帮助复习检验对所学内容熟悉的掌握程度,熟悉客观题型,问答题和案例有助于进一步理解。

5. 参加课后的学习活动,并有意识地进行拓展阅读。

6. 通过学习资源中提供的大量阅读材料、案例分析、学习活动,激发兴趣,扩展知识面,加深理解。